
In simple terms: A business breaks-even when total income equals total costs.
At that point:
• You’re not making a profit
• You’re not making a loss
• Every pound coming in is being used to cover expenses
Profit only starts after you pass this point.
From an accounting perspective, break-even is about matching revenue to costs. Your costs fall into two buckets:
1. Fixed costs
These don’t change much month to month:
• Rent
• Salaries
• Insurance
• Software subscriptions
• Accountancy fees
2. Variable costs
These increase as sales increase:
• Stock
• Materials
• Packaging
• Transaction fees
• Direct labour
Your break-even point is reached when:
Sales revenue = Fixed costs + Variable costs
A Simple UK Example
Let’s say you run a small UK service business:
• Fixed monthly costs: £5,000
• Average gross margin on sales: 50%
That means for every £1 you invoice, 50p goes towards covering fixed costs.
Break-even calculation: £5,000 ÷ 50% = £10,000 monthly turnover. You must invoice £10,000 per month just to stand still.
Only after that do you start making a real profit.
1. It Stops Guesswork
Many businesses price based on:
• What competitors charge
• What “feels fair”
• What clients will accept
Break-even analysis forces pricing to be based on math, not vibes.
2. It Explains Why You’re Busy but Broke
A very common problem: “We’re flat out… but there’s no money left.”
If your turnover sits below or only just above break-even, you can work nonstop and still feel stuck.
Break-even exposes whether:
• Your pricing is too low
• Your overheads are too high
• Your margins are being squeezed
3. It Guides Better Decisions
Once you know your break-even point, questions become clearer:
• Can we afford to hire?
• Can we reduce hours without hurting cashflow?
• How much do sales need to grow to justify expansion?
Instead of guessing, you’re working with numbers you trust.
This is critical.
• Break even = survival
• Profit = sustainability
HMRC doesn’t care that you “broke-even”. Banks don’t lend on break-even businesses. Owners don’t build wealth at break-even.
Your goal should be:
1. Know your break-even point
2. Push comfortably past it
3. Protect your margin as you grow
In practice, break-even analysis is built from:
• Your profit & loss statement
• Accurate categorisation of costs
• Consistent bookkeeping (monthly, not annually)
This is why management accounts matter — not just year-end tax returns.
If your numbers are late, messy, or incomplete, your break-even figure is guesswork.
Break-even isn’t just an accounting term — it’s a decision-making tool.
When you understand it properly:
• Pricing improves
• Stress reduces
• Growth becomes intentional, not accidental
If you don’t know your break-even point right now, that’s the first number to get clear on. And once you do — everything else starts making a lot more sense. Contact us for assistance and advice!